Tribe Coffee

Tribe Coffee is a mobile coffee concept. Fully modified Jeep Wranglers outfitted to serve coffee directly at events, bringing community together through caffeine, conversation, and movement.

Over six months I wore a lot of hats. As the point person for event partnerships and business development, I built connections from the ground up. Through email outreach, personal relationships, and showing up. The result was dozens of events and partnerships with some of San Diego's most recognizable names including Road Runner Sports, Fleet Feet, Hilton Hotel, Guest House Hotel, Pink Seven, and La Paloma Theater.

Beyond partnerships, I was deep in the content side — filming events, capturing lifestyle moments, contributing to the social media team, and helping shape merch design that matched the brand's community-forward identity. Every piece of content was built around Tribe's core belief that coffee is just the starting point for something bigger.