Coltrane Lane started as a question. what if I actually went for it?
In 2025, that question became a full clothing brand built entirely from the ground up. I designed every piece, developed the brand identity, and social media presence, and stayed connected to every part of the process, from the earliest concept to the final drop.
What made it truly mine was the creative freedom to go all in on the campaigns. Drawing from my film background, I fully directed, acted in, and edited every piece of content. Getting artsy, having a blast, and treating each drop like a short film with something to say.
Every design and every collection was built around one idea: that growth should feel as exciting as a movie plot. With two collections — Seeking and Alter Ego — Coltrane Lane became a proving ground for creativity, community, and the belief that chasing the best version of yourself is always worth it.
More than a clothing brand, Coltrane Lane is a reminder for the dreamers, the try-again-ers, and the people building their future out loud. You're not behind. You're just on the path.
“What You Seek is Seeking You”
The first Coltrane Lane collection was about how everything you've ever wanted is already out there looking for you. You just have to go find it.
Seeking was built around a narrative campaign unlike anything I'd done before. I wrote a full storyline following a man on a mission to find his dreams, using symbolic motifs — dice for taking the gamble, wavelengths and frequencies for tuning into what's meant for you — all woven directly into the shirt designs themselves. The result was a streetwear piece built to be worn anywhere, day or night, that carried an actual message beneath the surface.
The content was just as layered. I directed, acted in, and edited roughly 25 pieces of content. Ranging from gritty, cinematic short films shot on urban streets and moody indoor sets, to skits and jokes that kept the community laughing between the heavier drops.
The initial drop sold out. The restock sold out too.
Seeking wasn't just a debut, it was a proof of concept that story driven streetwear could connect, resonate, and move.
“Alter Ego”
The second Coltrane Lane collection went deeper into the idea that the best version of yourself isn't something you have to become. It's already in there. You just have to let it out.
I built a full case study on the history and psychology of alter ego. Documented in real time through a documentary style follow along, shot across multiple camera angles and a vintage handicam that gave the whole process a raw, personal feel. The mood board, the design process, the creative decisions.
The centerpiece was a short film that brought the concept to life in the best way possible. A man who by day plays the role of the world's lamest teacher, reveals his alter ego: a smooth, charismatic pool hustler who owns every room he walks into. Cinematic but hilarious, shot between a classroom and a pool bar, it was the kind of content that makes you laugh and then makes you think.
The campaign's icon was a vintage white five-panel hat with a black washed brim, a distorted Coltrane Lane logo on the side hit in pool-table red — a subtle nod to the short film and the whole spirit of the collection. Stamped on the inside: Why Not You?
